Whether you want to work for yourself or just have more flexibility in your schedule, starting a home-based salon business is a great way to earn extra money. But it takes more than just setting up shop in your basement and waiting for customers to come rolling in. You’ll need time and money to put together the equipment and supplies you’ll need, plus knowledge of how the market works so you can price your services accordingly. Follow these tips and tricks to get started on your journey toward being an at-home salon owner!
Make sure you have the right equipment.
Before you start your salon business, it’s important to make sure that you have the right equipment and supplies. This will help keep your customers happy and ensure that they keep coming back for more.
Here’s what you need:
- A chair (or two) for each stylist working in the shop
- Stylists’ chairs should be adjustable so that customers of any height can sit comfortably in them. The seat should also swivel around so that stylists can work on their client’s hair from all angles–this makes it easier for them when doing things like cutting bangs or trimming ears!
- Mirrors above each station so everyone has clear visibility of what they’re doing while styling their client’s locks! Your mirror should be big enough not only so they can see themselves but also what others are doing behind them as well too! Make sure there is enough space between each station so no one bumps into another person while working on someone else’s head (that would just be embarrassing).
Get a professional-looking website.
The first step to starting a salon business at home is to get a professional-looking website. You’ll want your website to be mobile-friendly, with all the details about your services, pricing, and location. Be sure that it also includes photos of your work so potential clients can see what they’re getting into before they book an appointment with you.
A salon booking system is another must-have feature for any new small business owner (especially one who operates out of their home).
Know your market.
Before you begin, it’s important to know your market. This is especially true if you’re planning on opening your salon from home. Start by determining who will be coming through the door–are they young professionals or retirees? What kind of hair do they have? Are there any special needs that need to be accommodated (such as chemical sensitivity)?
Once you’ve figured out who your customers are and what kind of experience they’re looking for, consider how other salons in the area are already serving them. Are there any gaps in their offerings that could be filled by yours? If so, how would those services differ from what else is available locally–and why should someone choose your business over another option within driving distance (or even closer)?
Set prices to match the market.
Once you’ve got a good idea of what your market looks like, it’s time to set prices. You want to make sure that your prices are competitive with other salons in the area. This means taking into account how much other salons charge for similar services and adjusting accordingly.
If you’re not sure where to start, take a look at some other businesses in your community: what do they charge for similar products or services? If there aren’t any businesses offering similar products or services nearby (and if there are no comparable salons), then consider looking up national averages for these things online so that you can have something to go on when setting prices.
Promote your services online and in person.
Once you’ve set up your business and have some customers, it’s important to keep them coming back. Here are some ways you can promote yourself and get more clients:
- Promote your services online. Use social media platforms like Facebook, Twitter, and Instagram to tell people about what you do. You might also want to include an online store where people can buy products from your salon in their area (such as shampoo or conditioner). This will help them feel comfortable shopping on these sites because they’ll recognize the brand name from their visit to the salon!
- Get offline promotion too! Put flyers up around town with information about what kind of services are offered at each location; this will make it easier for potential customers who don’t know much about salons in general since they only need to look at one flyer instead of going through all three locations separately trying figure out which one best fits their needs before going there again.”
Use proper business techniques to get customers to come back again and again.
A good salon business is built on repeat customers. You want them to come back again and again, so you have to make sure that they have an enjoyable experience each time they visit your salon. This means that you should:
- Use proper business techniques to get customers to come back again and again.
- Provide excellent customer service at all times!
Starting a home-based salon business is doable, but it takes work and planning.
Starting a home-based salon business is doable, but it takes work and planning. You’ll need to make sure you have the right equipment and tools before you get started. You also need to build a website and promote your services.
If you’ve read this far and still think a home-based salon business is right for you, then great! You’re on the right track. But before we go any further, I want to remind you that starting a business at home does have its challenges. For example: